Wednesday, September 10, 2008

Is iTunes' new shuffle 'Genius'?

Along with today's announcement of new iPods, Apple also revved its flagship music player softwareiTunes to Version 8. The update comes with a variety of features, including an additional grid view for displaying your music collection and a new visualizer (does anyone still use visualizers?)

The biggest add for the software, however, are the new "Genius Shuffle" and "Genius Taskbar" features. Both aim to provide more music-discovery options toiTunes 8 users. Select a song in your library, click the Genius option under your Playlists, and iTunes creates a playlist from your library with songs that are similar to your selection.

The Genius Taskbar is less exciting. When activated, it analyzes the music you listen to and finds and recommends songs from the iTunes Store that are related. If you're an impulse shopper, that might be a boon or a bane.

Unfortunately, both the Genius Shuffle and Genius Taskbar are only available with a functioning iTunes account, which likewise requires sharing your active Visa, MasterCard, American Express, Discover, or validated PayPal information with Apple. So where is the Genius love for us poor scrubs without credit cards? No child left behind, indeed!

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